Product prices are wholesale! All suppliers have wholesale prices and the discount off of MSRP (Manufacturer Suggested Retail Price) varies from 33%-75% depending on the supplier. We never make a profit on your product sales. Unlike middlemen we do not mark up product prices for a profit. We pay our bills only with the small monthly membership fee. If a drop shipper offers you a free membership you can be sure that they are marking up their products. Which in effect means that every time you make a product sale you have to pay them, the more you sell the more you end up paying. With Wholesale Marketer you only pay the nominal membership fee and then you can rest assured that you are only paying the costs of product on your sales.