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Webstore Add-Ons > Web Traffic Analysis
 
 
As an e-commerce professional, you already know that understanding your customers' preferences and buying habits is the key to attracting new customers, improving conversion rates and increasing your shopper's average online order.
 
The tricky step is finding the solution which will allow you to analyze the correlations between online behaviour and spending patterns, and gain those invaluable insights into how to maximize the profitability of your e-commerce business.
 
With a 3XP Web Solutions e-commerce WebStore you will always receive free web traffic analysis. This great to will enable you to:
Improve conversion rates, by removing inhibitors to purchase and designing your site to carry as many customers as possible through to complete a transaction.

Raise average basket values by identifying which site features encourage larger purchases, and which maximise cross-selling and upselling opportunities.

Identify additional sales opportunities by examining the online behaviour patterns of groups of customers with similar product preferences.

Assess the effectiveness of drive-to-site marketing campaigns in delivering sales.

Gain powerful insights into the usability of your site - how visitors handled the navigation, what they looked for, how long they lingered and how easy they found the purchase process.

Understand the effectiveness of Search Engine Optimisation (SEO) in generating revenue.
 
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List of features:
 
Number of visits, and number of unique visitors
Visits duration and last visits
Authenticated users, and last authenticated visits
Days of week and rush hours (pages, hits, KB for each hour and day of week)
Domains/countries of hosts visitors
Hosts list, last visits and unresolved IP addresses list
Most viewed, entry and exit pages
Files type
Web compression statistics (for mod_gzip or mod_deflate)
OS used (pages, hits, KB for each OS, 35 OS detected)
Browsers used (pages, hits, KB for each browser, each version
Visits of robots (319 robots detected)
Worms attacks (5 worm's families)
Search engines, keyphrases and keywords used to find your site (The 115 most famous search engines are detected like yahoo, google, altavista, etc...)
HTTP errors (Page Not Found with last referrer, ...)
Other personalized reports based on url, url parameters, referer field for miscellanous/marketing purpose
Number of times your site is "added to favorites bookmarks".
Screen size (need to add some HTML tags in index page).
Ratio of Browsers with support of: Java, Flash, RealG2 reader, Quicktime reader, WMA reader, PDF reader (need to add some HTML tags in index page).
Cluster report for load balanced servers ratio.
 
 
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